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The Ten Principles of Entelechy

  1. Take Change by the Hand
  2. Open Your Eyes and Your Mind
  3. Understand How Your Brain Works
  4. Adjust Your Explanatory Style
  5. Expand Your Comfort Zone
  6. Exercise Your Imagination
  7. Create and Resolve Dissonance
  8. Say Yes to Your Future
  9. Create Your Own Virtual Reality
  10. Accept Accountability and Get Happy



Principle One: Take Change by the Hand [BACK TO TOP]

To live is to change, and to live fully is to change often.

Principle One of the Entelechy curriculum reflects a timeless principle of life: Everything that’s alive is constantly changing. Think about it for a moment. I’ll bet you can’t think of a single living thing that isn’t changing in some way.

The world around you is changing, too, isn’t it? It may even seem that, just when you start getting used to something, it changes on you! At work, at home and almost everywhere you go, you are forced to deal with change. Until recently, most of these changes happened gradually. Now, thanks to a computer-driven technology explosion, the rate of change is so fast, it’s downright amazing and often unsettling.

Make no mistake about it, these changes aren’t going away. In fact, they’re going to continue to speed up. The way we work, learn, communicate, buy and sell, relax and go about our daily lives is being transformed. For some people, this is incredibly stressful. It can even feel overwhelming and frightening. Examples of people who can’t handle change are all around you, and we talk about some of them in the Principle One video.

For other people—high-performance people—change isn’t scary. On the contrary, it’s stimulating and empowering. They take change in stride and look for ways they can take advantage of it and grow from it. They see change as an ally, not an adversary.

As this segment explains, how you handle change depends on the way you think—on your attitudes, beliefs and expectations. Fortunately, you can learn to control the way you think. You can learn to think in ways that let you take change by the hand—before it takes you by the throat! In fact, that’s what the Ten Principles Seminar is all about. Principle One lays the groundwork for what is to come: learning how to think in ways that allow you to quickly adjust to change, deal constructively with obstacles, and achieve the goals you want to achieve, no matter what you encounter along the way.


Principle Two: Open Your Eyes and Your Mind [BACK TO TOP]

It’s amazing how much more your eyes can see when your mind is open.

What beliefs and behaviors are you stubbornly holding onto because you just can’t see a better way? In this Principle, we learn that what we perceive is mostly what’s important to us. That’s simply the way all of us are wired. Part of your brain (the reticular activating system, or R.A.S.) is constantly scanning for information that falls into two categories: anything that’s either valuable or threatening. If it’s not important to you for one of those reasons, you don’t notice it, or, if you do, you quickly forget.

This efficient mental system usually works in your best interest. From the incredible barrage of sensory data that is always coming at you, your R.A.S. screens out everything that isn’t important and lets in everything you need to stay safe and succeed. But it can also work against you.

If you’re stubbornly convinced that something is true, you may ignore information that could prove it false. If you believe there’s only one right way of doing something, you won’t consider suggestions that might lead to other methods. If your mind is firmly locked on to one idea, you’ll be locking out other possibilities. In this Principle, Jim will take you through several simple yet dramatically revealing examples of how this works.

When you open your mind, you also open your senses to a wealth of new information. If, at the same time, you’re very clear about what’s important to you, you’ll really be harnessing the amazing power of your R.A.S.!


Principle Three: Understand How Your Brain Works [BACK TO TOP]

Human beings are just beginning to understand and learn how to use the incredible power of the brain.

What a shame that your brain doesn’t come with operating instructions! Most of us have at least a basic grasp of how our bodies function, but we know very little about how our minds work. The more you understand about why and how you perceive and process information, make decisions and behave as you do, the better able you’ll be to make wise choices that will lead to success and happiness.

This curriculum can’t possibly tell you all there is to know about how your brain works, but it will focus on a couple of key processes. First, you automatically and unconsciously evaluate all new situations on the basis of your past experience. And, second, you automatically and unconsciously behave in ways that reflect your self-image. In other words, you act like the person you believe yourself to be.

For example, if you have an opportunity to speak to a group, you’ll probably decide whether to do it by evaluating your past group speaking experiences (terrifying, valuable contacts, exhilarating, disastrous, etc.) and the kind of person you believe yourself to be (shy, congenial, boring, articulate, etc.). Of course, other factors may enter into your decision, but these will automatically be major influences. Jim’s son, Jamey, had a self-image so strong that he automatically turned the loss of an eye into a personal triumph instead of a tragedy.

Entelechy enables you to take advantage of these mental processes by learning how to control them. If change is to be lasting, you must change the beliefs you hold about yourself at a subconscious level. That’s because, as Jim explains in this segment, if you change your belief, you change your performance. By the time you have completed this seminar, you will have access to techniques that allow you to break free of old patterns and change your self-image to bring you more of what you truly want.


Principle Four: Adjust Your Explanatory Style [BACK TO TOP]

The way you explain the world determines the way you experience the world.

Your explanatory style is the way you’ve learned to see and explain your world. As a result of your early experiences and what you told yourself about them, you developed a way of looking at the world and a way of seeing yourself. This, you’ll remember, is called your self-image, and it’s based, not on your true potential, but on past experiences and other people’s opinions.

Another term for explanatory style is self-talk. If your self-talk is negative, you can literally talk yourself out of success. In this segment, Jim gives several examples of how this comes about. When he describes what happened to him on the golf course when he saw himself as a rank beginner, you’ll see exactly how it works. He calls this the “Sure Enough Cycle,” because that’s often what we say when our negative predictions become reality.

If your self-talk is largely positive and optimistic, you have a real advantage. High-performance people talk to themselves and explain their world in ways that are overwhelmingly positive. The results they get in life reflect their positive attitude. They tend to achieve much more at work, school and on the playing field. They bounce back from setbacks more quickly and get depressed far less often. They have happier relationships, better health, and may even live longer. Makes you wish you could learn how to adjust your self-talk or explanatory style to be more like them, doesn’t it?

Well, you can. The Entelechy curriculum teaches the skills of on-purpose optimism. It will help you gain control over your self-talk and, in the process, upgrade your self-image. This is an incredibly valuable skill, because, as Jim points out, we move toward and become like what we talk about and think about.

Soon, in just minutes a day, you’ll be able to silence the critical, pessimistic inner voice that stops you from doing all you can do and feeling happy. Instead, you’ll be able to give center stage to your internal optimist. When you do, your attitude toward life changes and your behavior naturally follows. The next thing you know, you’ll be getting the kind of results optimists get—the kind of results you may once have thought were impossible.


Principle Five: Expand Your Comfort Zone
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Growth always requires you to do things you’ve never done before.

For all of us, there are certain situations that feel perfectly comfortable. Certain people we feel comfortable working with or talking to. Certain things we feel comfortable doing. That’s often a good thing. Everyone likes to feel relaxed, comfortable and at ease.

What happens, though, when you venture outside that familiar “comfort zone?” When you meet new people who seem very different from your usual associates? When you are thrust into a new work or social environment? When you are faced with the challenge of doing something you’ve never tried before?

For most people, the answer is stress. For many, it’s such a tension-producing experience that they diligently avoid anything new and different, preferring to stay with the old and familiar. But the more successful they are at avoiding stress, the less successful they are at personal and professional growth. That’s because growth always requires stretching, risking and venturing into new territory.

In this segment, Jim will give several vivid examples of what happens when you try to leave your comfort zone, even when it would be to your advantage. When you’re forced to operate outside of your comfort zone, all you want to do is go back. All of us self-regulate, subconsciously, to avoid stress and stay where we’re comfortable. Jim will also explain why it’s so hard to motivate yourself or anyone else to leave their comfort zone: We don’t want to do it until we can see ourselves accomplishing it comfortably.


Principle Six: Exercise Your Imagination [BACK TO TOP]

The imagination is one of our greatest gifts and strongest allies.

Imagination is your mind’s blueprint for constructing reality. Or, as Jim’s son Chase says, “It’s what comes after the words, “What if….” Every man-made creation that has ever been brought into the world first existed inside someone’s imagination. We were earthbound until someone imagined a vehicle for flight. We traveled on the backs of animals until someone imagined the internal combustion engine. First comes the vision; then comes the reality.

Your own life is no different. What you can do is limited mainly by your ability to imagine it. In fact, imagination may be the most powerful gift you possess. If you can mentally see yourself behaving in a certain way, it’s far more likely that you’ll behave that way in real situations. And the more clearly and vividly your mental picture, the easier it will be to bring it to life.

You don’t have to worry about how you’ll do that, either. The Wright brothers weren’t sure how to build an airplane, but they believed they could figure it out. That’s exactly what you need to do. Be clear about what you want, imagine it repeatedly, and don’t let the truth of current reality stop you. Believe in your ability to invent the how-to’s as you go along. Remember, your imagination is like a muscle. The more you exercise it, the stronger it will become and the more you’ll be able to do with it.

High-performance people use their imaginations all the time to help them achieve their goals. In this segment, Jim discusses five ways that high-performance people think about the future. He also takes you through two exercises in using your imagination that will help you see exactly what a powerful ally it is.


Principle Seven: Create and Resolve Dissonance [BACK TO TOP]

Self-directed growth thrives on the energy that comes from wanting something new and feeling dissatisfied with the old.

Dissonance means conflict, and we usually think of conflict as something to avoid. There are times, though, when conflict is not only necessary, it’s also healthy and productive.

For example, whenever you imagine something new for yourself—whether it’s a more loving way of relating to your family, a highly successful career, financial security, physical fitness, outstanding job performance or anything else—you create a special kind of internal conflict. It’s called cognitive dissonance, because it concerns your thoughts, and it means that there are now two “truths” in your mind. One is the vision, your picture of reality the way you want it to be. The other is current reality, your picture of things the way they are right now.

Your mind can’t accommodate two conflicting versions of the truth, so it generates a tremendous amount of energy in order to resolve the conflict. In this segment, Jim gives several examples from his own life when he experienced this kind of conflict. He explains that there are only two ways to resolve it: strengthen the vision and bring it into reality, or weaken the vision and cause it to disappear. You are about to learn how to create and harness the tremendous energy of cognitive dissonance to bring your boldest visions into reality.


Principle Eight: Say Yes to Your Future [BACK TO TOP]

The power of language to focus thought and generate emotion can’t be overestimated.

Principle Four focused on controlling your self-talk and developing an optimistic explanatory style. Principle Six concentrated on harnessing the immense power of your imagination. When these two principles are combined, you can use them in a simple, systematic way to make goal achievement feel completely natural. You do this with an easy-to-learn affirmation and visualization technique.

As you may know, to affirm means simply to speak the truth, to make the truth more “firm” and real. So an affirmation is simply a statement that expresses a truth or belief. Positive affirmations are tools used to deliberately build beliefs that help you achieve your goals and be the person you most want to be.

Some people prefer to call affirmations goal statements. No matter what you call them, they can make change much easier. This part of the Ten Principles process teaches you how to create the most effective affirmations possible, demonstrates how to use them and explains why they work. In this segment, Jim describes how he stopped a lifelong nail-biting habit by using affirmations, and he explains how the process works.

As he points out, affirmations are effective because your subconscious can’t tell the difference between something you vividly imagine and something that is actually happening. Used correctly and consistently, affirmations enable you to create mental experiences that are as powerful as the real thing, but even better, because they’re completely under your control. It’s like having the ability to practice a skill whenever you wish, but being able to practice perfectly! Imagine what that could do for your level of goal achievement.


Principle Nine: Create Your Own Virtual Reality [BACK TO TOP]

The dominant picture inside your mind finds its reflection outside in your world.

There’s no longer any doubt about it: Vivid mental experiences are as real to the body and the subconscious as actual experiences. That’s why so many athletes have added visualization techniques to their practice (wait until you hear the story Jim tells about Kirk Gibson, former Los Angeles Dodger and Detroit Tiger superstar!). That’s why so many health care professionals suggest that their patients use guided meditations and imagery along with traditional healing methods. That’s why so many sales and business people mentally rehearse their presentations. And that’s why you, too, will benefit from using visualization as part of your goal-achievement strategy. If you can see it, you can be it!

The written and verbal affirmation process taught in Principle Eight is made much stronger when it is accompanied by vivid mental imagery. In fact, the words in an affirmation are there primarily to trigger mental pictures or images. Those images, in turn, cause feelings. Words, pictures, feelings: I x V = R. That’s the formula for reality, as far as your mind is concerned.

When you repeatedly and systematically use affirmations to help you see and feel yourself behaving in a new way, after a while it isn’t new any more. It becomes assimilated into your subconscious self-image. In other words, it becomes part of that self-image. Then, you naturally and automatically start to behave like the picture you’ve created. You no longer have to think about it or remind yourself to act that way. Instead of who you want to be, it gradually becomes who you are.

That’s why Jim’s son, Jamey, was able to adjust so quickly and completely to the loss of his eye. And that’s why this technique is so valuable to anyone who wants to create lasting, meaningful, positive change.


Principle Ten: Accept Accountability and Get Happy [BACK TO TOP]

If you put a smile on your face, a glow in your heart and do the same for others, your life will be transformed.

What makes you happy? What puts a smile on your face and a glow in your heart? Who is responsible for making you happy? Accepting personal accountability is a critical factor in achieving happiness and success. That’s because, in the final analysis, no one can make you happy but you. What does it mean to be accountable? Simply that you take one hundred percent responsibility for your own life. All of it. The parts you like and the parts you don’t like. The parts you want to hold on to and the parts you want to change.

You are the final authority concerning what’s best for you, and you get to choose what you want to enjoy, what you want to accept, and what you want to change. The kind of choices you make and goals you set are important, because they will determine the depth and duration of your happiness.

In this segment, Jim discusses Plato’s four levels of happiness, some of which last much longer and feel much deeper than others. He’ll also tell you two moving true stories that will help you see how level three happiness can be an everyday thing in your life, no matter what the external circumstances.

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©2001 Entelechy Training and Development