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CLIENT:
GEORGE DANS AND ASSOCIATES
 Corona, California
THE CHALLENGE: George
Dans is one of the top sales trainers in the country and needed
a complete media package that reflects his dynamic and energetic
way of training. They had no electronic promotional material, including
website, promotional video, CD or DVD, or sellable product. They
needed to team up with a company that could not only help them with
their entire marketing campaign, but to help be innovative with
ideas for production and distribution.
THE SOLUTION:
After fully understanding George's needs, we first created a promotional
video piece which included testimonials as will as a taste of George
in action. This took form of a CD for hand out, a DVD for trade
show loop playback and video streaming on their new site. Next,
we created an e-commerce based, Flash enhanced website that has
a complete databasing back end which allows client intervention
for email & newsletter creation and broadcasting, along with
access to all aspects of their store. Presently, we're in the process
of creating a 6 DVD set of training material to be released in early
December.
THE RESULTS: Nothing
in the industry comes close to what George displays as far as his
unique style and delivery, now mimicked in his website, CDs and
DVDs. Worldwide, clients constantly remark how well his products
convey his energy and unique style, resulting in consistent bookings
for his training as well as current audio product orders.
The
upcoming DVD series is sure to be a hit with pre-orders all ready
coming in. This production series consists of 5 separate segments,
including George live with an audience, George one on one with you
the viewer, a segment recap/application section, actual role playing
and graphic reinforcement. This is the first of many DVD training
sets to come.
Additional Customer Projects
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