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COMMUNICATION DIRECTED |
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THE CHALLENGE: As an initial custom promotional video CD client, Black Mountain Gold continues to put leading edge products on the market, requiring innovative promotional and marketing tools. Most recently, they released a unique coffee product that is second to no other in the industry and is getting very heavy press. Our objective was to create a promotional product that will carry on this momentum, allowing BMG to acquire additional "team" members for thier new business venture. THE SOLUTION: After completely understanding the message's intended audience, we formulated and implemented a plan of attack that included producing a new video that would take on the form of not only a DVD, but video streams via the internet as well. Along with a new script and additional shooting, we were able to extend the value of their investment by repurposing existing BMG promotional footage that we already had produced in the past along with recent commercial media clips. THE RESULTS: By displaying our new promotional video, BMG's marketing team have already generated incredible momentum in promoting their new product. The new "Healthy Roast" video has accomplished all of its objectives including increasing awareness of the current opportunity to potential investors.
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Stream
BMG's website opening video |
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