About V2M


Rick pict with Tony edited

Rick Davis


At Vision2Media we believe that when it comes time to create and deliver, 27 years of media production experience simply can’t be replaced. Back in 1990, we started out doing all we could to go beyond “contract specifications”; exceeding our customer’s expectations. That still holds true today. We definitely embrace the latest technologies, but our core differentiator will always be a creative staff of skilled experts that have the passion for media production coupled with the unified goal of creating way beyond mediocrity.


Great Video.  Now What.

We’ve watched video take on a whole new use and focus – especially over the last 5 years. Today, a truly effective video doesn’t stand on its own. Sophisticated internet deployment platforms, trackable technologies and automated processes are all part of the game. This includes notifications, reminders, “ifttt” (if this then that) triggers and direct integration with other applications and social media. Yea, wow.

With the right management strategy, video today takes on a whole new life. That’s why we blend our production abilities with a cunning distribution focus – and decades of experience.


It’s definitely exciting stuff. And technology actually changes overnight. So we keep ahead of the curve with constant research and study, making sure our clients are experiencing every edge possible.

We’d love the opportunity to help you take your Vision 2 Media.

Rich History

Rick Davis founded Parrot Video Productions, Inc. (now Vision2Media), specializing in film to video transfer, video duplication and media transfer. Studio located in San Juan Capistrano CA.

V2M entered the live event production arena using SVHS industrial, 3/4″ and Betacam SP formats. Tape-to-tape video editing with 3D special effects and character generation where added to the service offering.

Moved into higher-end corporate production work including commercials, infomercials and animations. Solid client base being built including Remedy Temp, General Electric, Volt, Quest Software, Pfizer, Capital One and more. We also inititate a now 20 year working relationship with both the California Thoroughbred and Quarterhorse associations for audo and video support for live satellite bidding yearling auctions. We provide that same support today.

We move into our new 2500′ studio in San Juan Capistrano that includes a 1000′ studio with backdrops. We invest in our first of many multi-camera switching systems, packaged for mobility to handle live events as well as the studio live switching environment. We also purchase our first mobile A/V trailer. Produce our first company owned product video.

V2M awarded $230,000 live event production contract for Volt Temporary services annual training and awards event. 5 days in a major hotel in Burbank CA. Production included set designs, full lighting, video and audio support for evening events including major final night awards banquet and full video coverage of all main event sessions and training breakouts. We invest in 100 vhs duplicators and additional editing equipment for our 2nd editing suite. We also build out our first broadcast edit suite designed for producers to direct their own production edit.

Purchased one of Orange County’s first computer-based non-linear editing systems: the AVID Media Composer. V2M now heavily focused on broadcast video production with 5 & 6 figure budgets.

Interactive multi-media production becomes part of our skill sets, being one of the first to produce the interactive CD-Rom “business card” designed with Macromedia’s software “Director”.  This was pre-internet, and frankly, pre-cell phones as well as the beginning of our interactive service offering.

We are one of the first production companies to put video on the internet. Working with Pixelon, the innovators in internet broadcasting, postage stamp video clips are “squeezed” through 14.4 dial-up modems. This was the beginning of live internet streaming and downloading – today known as YouTube. We continue on with live event, studio and International productions, including a $350,000 DVD video series about the Hawaiian Islands. DVD  starts to become the video deployment method of choice as we become proficient in authoring DVDs space.

V2M moves into an Irvine based studio. 10,000 square foot facility featuring 3 stages, one 50’x50′ with syc & 40′ square aluminum box light grid that moved up/down on 4 – 2-ton chain motors. Green screen video production used for internet video becomes prominent.  We purchase our 2nd AVID editing system, now moved into full software modality vs hardware supported “Meridien Board” computer cards.

Custom database solutions development becomes part of our service portfolio with automated marketing and sales applications and other systems created. Differentiators being integrated video libraries that are dynamically branded and personalized on the sends.

V2M moved to current location in San Juan Capistrano, featuring all professional HD video production, Videssence fluorescent lighting with softboxes, teleprompters – full turn-key green screen studio production. Interactive media platforms and websites continue to be a strong element of our service offering.

V2M moves into the animated Whiteboard production arena. GoPro camera equipment integrated for higher-end creative. Custom database solutions and unique video deployment apps built for multiple clients. Mobile “responsive” technology and social media integrations become part of the game.

Drone production becomes part of V2M’s creative arsenal. Continued focus on video production and database solutions that cause affect to help people in the personal development space.

Short-form video production with automated outreach continues to be the trend, wrapped with mobile responsive web development. More database platform development for unique online applications.

2017 – 18
Rick and his team continue to develop online platforms which include mobile-centric Learning Management Systems, or “LMS”, for training, learning and support.  Short-form, “call-to-action” video production and a unique interactive approach is considered and applied in all applications.