American Image Sportwear Whiteboard Animator

Leaders in Custom Sportswear Apparel, American Image has V2M create their first Whiteboard Animator video to help describe their unique differentiators.

Project: Custom Whiteboard Animator video to be used in client’s website and email marketing initiatives.  6 different videos were created using a “doughnut” approach, or majority of the video was the same, but designed to allow for certain elements to be replaced, refocusing the content to different targets.  Great way to leverage a video investment.

Scope: After spending time with our client to understand their business model, differentiators and competitive advantages, we developed a script and created illustrations for our Whiteboard Animator production process.  Exporting individual animated clips provided content with “organic” material for our final video editing process.


  • Script and storyboard development
  • Illustration development
  • Whiteboard video animation
  • Video editing
  • Graphic package